Commercial: Product
The Ice Cream Project, London
Canon R6, Canon 24-70 f2.8
Photographed at The Ice Cream Project by Anya Hindmarch, Unexpectedly Delicious captures one of its most unlikely creations: an ice cream inspired by the unmistakable flavour of Flying Goose sriracha hot sauce. I wanted the image to celebrate the playful collision of product design, food and familiar branding. Something normally associated with heat and savoury food is transformed into an unexpected frozen treat, challenging expectations while remaining instantly recognisable.
Matthew Pull
Instagram: matthewpull
Twitter: mattpullphoto
Facebook: https://www.facebook.com/matthewpullphotography
Website: www.matthewpull.com
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